Objective: This study was designed to obtain a better understanding of the beliefs and preferred communication channels for cancer prevention and care in the Jordanian context.

Patients and Methods: A cross-sectional design was used to implement the study. A sample of 3,196 participants was recruited by using a stratified random sampling technique. The used questionnaire in this study consists of demographic variables, belief about cancer, preferred communication channels, and barriers of seeking cancer information.

Results: Respondents’ mean age was 39 years. 51.5% of the sample were male. 76% of participants agreed that cancer could be cured, and 96% of them agreed that getting checked regularly for cancer would help find cancer when it is easy to be treated. 59% of participants disagreed that there is a social stigma associated with the diagnosis of cancer. 70% mentioned that they were willing to use alternative therapies instead of prescribed medicine. 75% reported that they preferred to get information about cancer from the healthcare providers. 82% of participants reported that there were no barriers for seeking information about cancer.

Conclusions: There has been critical detection for knowledge gaps and improper practices in various aspects of cancer control that warrant appropriate actions to be taken by relevant parties such as healthcare providers, outreach specialists, and policy-makers.